Introduction about sweets
Sharing sweets and enjoying it with your loved ones is itself a kind of festival for Indian people. Sweets are considered to be one of the most popular festive gifts to be given to relatives, friends and families. There are different varieties, kinds of sweets made and preferred across the country. be it a festival, someone’s birthday, or any special occasion such getting pass in the exam, clearing interview or getting married, sweets plays an important role in every moment. Even if a person goes to someone’s house, giving sweets as a gift is still a priority in Indian culture. Different festivals have a different preference of sweets to be made and shared like on Ganesh Chaturthi, modaks are made and served, on Diwali, there are mainly sweets made up of milk like barfis are made and shared. In different parts of India, there is a different type of sweets made up of different ingredients are preferred by the people. Like in south India, sweets mostly made up of rice flour or coconut are preferred, while in North.
Sweets importance in India
India mostly sweets that are fried and sugar syrup based or made up of milk are preferred. But there some common sweets like barfi, kheer, laddu that are available across the country. Indian sweet is the primary offerings offered to Indian Gods. Like modaks for Lord Ganesha, kheer for Lord Shiva, barfi for Lord Rama, etc. Indian sweets are being prepared for centuries and have an incredible history. Indian sweets are considered to be a perfect dessert in Indian Houses. Almost every Indian prefer to have one of the indian sweet after his or her meal. Indian sweets has gained popularity across the globe. Even people abroad prefer to taste and have one. Indian sweets are helping In the wide spread of Indian culture across the globe. Indian sweets have a special place in Indian culture. In india, Indian sweets are considered to bring happiness and joy to families. There different colours, styles of preparing, shapes and flavour of Indian sweet. Some of them are even decorated with a very fine anf thin layer of pure metals like silver and gold called ‘Vark’. These layer of metals are known for their medicinal and health values. Many Indian companies like haldiram, maiyas and many others are considered to be major brands for manufacturing and retailing Indian sweet in pan India.
Sweets at international Level and by international brands
Even chocolates and toffees are considered to be one of the top preferred sweet and dessert across the world. even in Indian sweet and dessert market, chocolates have a major piece of share. Many of the youth and young generation prefers to have chocolates. Chocolate ice-creams, brownies and cakes, doughnuts, chocolate of different flavours are in trend in Indian markets. Even gifting packs of assorted chocolates and sweets on occasions of birthday, festivals or other special occasion are in high fashion these days. Many of the international brands like Cadbury, Nestle, Baskin Robins, Lindt Swiss chocolates are giving a tough competition to Indian sweet brands in sweet and dessert segment. Cadbury offers a wide variety of chocolates in terms of flavours, prize range, shapes and sizes in the country. There are several international and premium brand retail shops like Baskin Robin, Dunkin doughnut, Haagen Dazs etc who have gained much popularity over the period of time.
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