Trendin.com was the online arm of Madura Fashion & Lifestyle (MFL)., a subsidiary of Aditya Birla Nuvo. The website offered online apparel and accessories collection for men, women and children from brands distributed by MFL. It delivered clothing to over 13,600 pin codes within India. Brands offered include Louis Philippe, Allen Solly, Van Heusen, People, Peter England and Pantaloons. Trendin.com also offered personalization options with Van Heusen’s My Fit for women and men.