Our Founder, Zarik and his wife; are a typical urban couple living in Mumbai where the cost of real estate is akin to selling a kidney! Zarik’s wife – a fashion designer, has a keen sense of style and loves to keep up with the latest fashion trends. In other words, she loves to shop! With her ever-growing wardrobe, there were a whole lot of items that were barely used or didn’t fit and some even had tags on. Many items were significant to her and had memories attached to them. She did not want to just dispose of them. This got them thinking. There surely is someone out there that would treasure these items like she did. How could they connect with like-minded women to sell some of these valuable fashion pieces to and use the earnings to fund her next purchase while de-cluttering her closet?