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Looking at the opportunities in online B2C market and the experience gained in e-commerce in India, mjunction has launched its B2C initiative through its portal It has been set up with an aim to provide a simple, transparent, complete and cost effective shopping experience to consumers. Straightline offers wide range of products across various categories like Books, Kitchen Appliances, Home Electronics, Computers/Peripherals/Software, Mobiles, Home decor, Consumer durables, Kitchen Appliances, Kitchenware, Personal & Health care products, Gifts & Toys etc. Straightline also provides complete web based Loyalty program management and corporate gifting facility for companies. The entire end to end activity is offered as a completely managed service. In order to provide quality services to our customers we have partnered with the best in the industry. The Straightline portal is built using world class technology platform from IBM. The fulfillment for the items purchased from Straightline is handled by DIESL which is a Tata Enterprise company with rich experience in managing logistics

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