Roposo is a fashion Social Network for both men and women that enables users to share their style videos & links and discover DIYs. The fashion tech startup is headquartered in Gurgaon, Haryana. It enables users to share their style stories and video links, follow other users whose style they like, make lists of stories and products for future reference and discover DIYs. All the content is user generated and the feed is personalised as per the user’s interests. Roposo’s subscribers contribute over 2,00,000 posts each month including pictures, fashion videos, style inspirations and product reviews. In addition to Bollywood actors, there are sports icons, ace designers and TV stars who use Roposo to reach out to style-savvy men and women across the nation. Leading brands such as Vero Moda, Biba, Maybelline and Forever21 also maintain active profiles on Roposo. The fashion social network has come a long way, with a heavy focus on personalisation and tie-ups with leading brands. It also assists SMBs and sellers to boost their businesses significantly. The local tailors and SMBs are able to engage with the users, further enhancing affinity and the propensity to purchase. With 550 webstores and 6,500 brands, the platform boasts of more than 2 million products.