At ONLY we embrace the magic of the possibilities within everyday life. That is our philosophy – ONLY is about you – and ONLY you. Uniqueness is in our name, in our stores and our collections. Each item is created with this special ONLY feeling, representing our core identity, which has a mature twist with a focus on feminine strength, self-confidence and style. ONLY represents many branches in the fashion world. We are a fashion brand with a broad and international approach. Looking at the latest trends ONLY defines a unique version of fashion, always considering the different fashion moments each ONLY girl comes across. That’s why the latest trends always show in our product line. The ONLY collections feature a unique, real and modern identity and attractive styles with international class. ONLY is known for its wide denim collection. The blood in our veins is indigo blue and denim is a constant state-of-mind. In effect, all ONLY collections reflect the denim attitude, look and image.