MAJOR BRANDS IS A LEADING FRANCHISEE FOR PREMIER INTERNATIONAL FASHION BRANDS. WE OFFER VALUE-BASED PRODUCTS TO OUR CUSTOMERS AND GROWTH FOR OUR PARTNERS. In 2001, the mindset of the Indian retail market was more market and less retail. The dominance of local brands, outdated formats such as garment shops, department stores and multi-branded outlets (MBOs) dominated purchase patterns, offering customers a lackluster shopping experience. Major Brands (India) Private Limited was one of the first few retail organizations to focus on the retail of premier international brands through the exclusive brand outlets format in India. In a time where price points played a very important role in purchase decision, Major Brands took the Indian retail head on, breaking the price-point barrier with the launch of the Spanish brand Mango in Mumbai. Perceived to be a privileged brand that catered to class vs. mass, strategic re-pricing and a highly visible promotional campaign repositioned Mango as an affordable brand and increased its customer base. The success of Mango in India indicated the emergence of India’s growing buying power. This ushered in a slew of other international brands focusing on the Indian market. Major Brands has been the forerunner as the premier partner in India for international brands such as Mango, Aldo, Aldo Accessories, Charles & Keith, Inglot, La Senza, Bebe, Nine West, Guess, Promod, BHPC, Call it Spring & New Balance. Major Brands now commands a position of an anchor retailer occupying a retail space of over 1,70,000 sqft in existing malls and another 60000 sqft by 2017 as well in upcoming malls for all of our international brands. Our store expansion is a result of our strong, committed long-term relationships with our brands as we provide strong marketing support, consistency, clear direction for product growth, and a true global strategy. We understand that by serving our clients beyond their expectations and creating newer opportunities for growth, our own success will follow.
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