Introduced primarily for British settlers in India, Kissan has been present in India since 1935. The UB group, under the Late Vittal Malya then, acquired Kissan from Mitchell bros in the year 1950. However, in 1993, Hindustan Unilever Limited took it over from the UB group.Since its launch, innovation has been the main approach. The brand introduced new formats of food, such as canned fruits and vegetables, baked beans, and the like. Over time, Kissan evolved to become the first ever fruit and vegetable brand in the country. From there onwards, the journey has been focussing primarily on real ingredients, fresh vegetables and fruits. Till date, this is the backbone supporting the brand. Kissan pruned its portfolio to focus on core products, ie; Jams & ketchups. Transformations around the core were based on ingredients. Trust, natural goodness, health, versatile and sweet taste were the core of all communications. The brand has always been associated with the colour red. As of today, Kissan, is more than a bottle of jam, ketchup and squash. It’s equivalent to kids loving what they eat and growing up happily. Brimming of natural goodness, Kissan keeps mothers and kids happy and smiling. The reassurance to mothers is that with their kids eating Kissan’s products, they will not have to worry about their kid’s growth. Apart from that, Kissan has always supported and continues to lend its support to mothers in making healthy, wholesome and delicious food items for kids. This takes us back to the roots of Kissan that are strongly built on the fact that growing up is an eventful and adventurous journey.
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