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( 4/5 , 8559 ) is an Indian ecommerce site.The website enables its users to compare and buy almost all insurance products, from all life and non-life insurers in India. was established in early 2010, and went live in April 2011. The website provides information in 10 languages-English, Hindi, Punjabi, Gujarati, Marathi, Tamil, Telugu, Malayalam, Kannada and Bengali. was the first site to focus on detailed features of insurance products rather than just listing prices. In February 2012, became the first insurance aggregator in India to launch a mobile application for health and term insurance; which helped insurance products reach the rural market of India.

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