Indiatimes Shopping is the ecommerce division of The Times of India Group, India's largest media conglomerate. It is one of the pioneers in electronic commerce in India and services its customers through various channels including online and selling over phone. It also provides platform services for brands to go online and sell their products in partnership through White-label. Some of the major categories sold through Indiatimes Shopping include men & women footwear, apparel & accessories, lifestyle, home décor, mobile phones, consumer electronics, health & personal beauty products, books, jewellery, baby products and flowers & gifts. Indiatimes Shopping currently operates through a hybrid model which is a mix of warehousing and marketplace.