While interacting with other international athletes at the global platform I noticed that they were paying a lot for the team jerseys as against the value of these apparels. With some market research and sourcing research we spotted this as a viable business opportunity. If we needed every athlete and individual to have the opportunity to have their own Custom T-shirt at an affordable price, we had to e-retail it. That's when we decided to launch iLogo.in. If people could design and upload graphics onto T shirts online, we could deliver them retail quality products at reasonable prices. We were convinced that the traditional way was tedious, slow and expensive. We could make it fun, easy, reliable and worthwhile for people with a 'design online' website and in 2008, iLogo was launched.