Hipcask, formerly Indian Wine List, is India’s first wine & spirits’ focused smartphone app and consumer platform. More than a fifth of alcohol produced in the world is consumed by Indians. A study by the Associated Chambers of Commerce and Industry in India three years ago found that the liquor industry was expanding 30 per cent year-on-year. The wine industry is about 20 years old, it’s only now that we have serious wine producers in the country. By volume, India is the largest consumer of whisky in the world. Hipcask is also the first product in India to provide comprehensive data and analytics in the alcohol domain and helps brands reach out and engage to their consumers like never before.