dittoTV, launched in 2012, from the digital arm of Zee Entertainment Enterprises Limited (ZEE), Zee Digital Convergence Limited. It is India’s most popular over-the-top (OTT) TV distribution platform offering LIVE TV and Catch Up Content to end consumers on their mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs. dittoTV is available across the globe in all international markets like the United States, United Kingdom, United Arab Emirates, New Zealand, Australia and others. dittoTV hosts 100+ Live TV channels. dittoTV offers features such as an electronic programme guide, a content recommendation engine, & multi currency payment option all of which will be integral to enhancing the user experience.