With over 365 million people, India has the largest youth population (15 – 24) in the world leaving behind the likes of China and USA by huge margins. As per the current stats, there are approx. 140 Million active online users just in India alone – A pretty large sized target market (Almost 1/3rd the size of the US population, 4 times the size of the overall Canadian population). The unique aspect of this target market is that unlike the previous generations, neither do we need to go to marketplaces nor do we like doing that. Due to the widespread use of internet and the advancement of technology in our era, any information we require is on our fingertips. 76% of our generation owns a smartphon and we have a spending power of $10.5 billion which is rising at the rate of 12% per annum. We also account for the consumption of 32% of everyday consumer products. We as a target market are significant as we are huge in number, we have and will possess a lot of money, we influence the decision making of our family and friends, we set trends and are exposed to a number of media.