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ELLO as a brand made its inception through its founder Shri. Ghisulal Rathod in 1974. Cello started its journey making Thermoware for Indian kitchens from a small factory at Mumbai, in 1986. Today under the able stewardship of Shri G. D. Rathod, along with his sons, Shri Pradeep Rathod and Shri Pankaj Rathod,have successfully taken the group into its next generation further with his grandson, ShriGauravRathod. They have led the diversification of the group into new products and markets, resulting in Cello becoming the largest manufacturer of branded commodities in India and worldwide , with a wide range of plastic molded products

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