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BuynBrag

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Close on the heels of securing an investment from Tata Group chairman emeritus Ratan Tata, Bengaluru-based online furniture store Urban Ladder on Friday said it has acqui-hired Gurgaon-based furniture and home decor marketplace BuynBrag. The company did not disclose details of the deal. As part of the acquisition, meant to ramp up Urban Ladder’s home décor business, key team members of BuynBrag including co-founder Prithvi Raj Tejavath will join Urban Ladder. Tejavath will take charge as VP-Home décor. Having raised $20 million in a Series C funding from Steadview Capital, SAIF Partners and Kalaari Capital in July, Urban Ladder aims to become the largest furniture company in the next six months and the largest in the home décor space in the next 12 months.


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